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Internet Marketing Services
Our Menu of Services
  • Website Design and Build
  • Social Media Marketing
  • Internet Marketing SEO | SEM
  • Pay Per Click Advertising
  • Responsive Web Design?
  • Content Management System (CMS)?
  • Website Hosting Services
  • Website Analysis and Optimization
  • Consulting
  • Email Marketing
  • Content Marketing
  • Submissions | Links
  • Process | Questions

Website Design ServicesAt SVC Internet Marketing we build innovative and professional websites that reflect your needs and target audience. We describe the process of website development as one that encompasses phases, meaning that our clients can take part throughout, limiting discrepancies. After each website is created we confirm that each and every client is fully satisfied with the services offered and the final product. All clients’ initial budgets and needs are respected while providing professional web design solutions. Whether your project involves: small business website, database-driven website, user interface development, e-commerce sites, online promotions, graphic design, multi-media, or simply a refreshing new look we will deliver on time and within your budget. We can design your website to be “Search engine optimized” (SEO). SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of searches including image searches, local searches, and industry-specific vertical search engines.Providing full service Web Design, Graphic Design, Social Media Marketing, Search Engine Submission, SEO and Local Optimization from our offices in Georgetown Ontario…

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Social Media MarketingWith the proliferation of niche sites and communities on the Internet, it’s becoming increasingly important to be part of these communities in order to ensure that your Brand, Messages,  Product(s) and Services are seen and perceived in the right light... The aim of Social Media Marketing is to create a viral chain reaction where others connect, distribute, endorse, import, enhance and engage with content, YOUR CONTENT! Building an on-line community and engaging people on social networks is essential to growing your business. SVC Internet Marketing can help you incorporate your brand into people’s lives.Facebook, Google+, Twitter, YouTube, LinkedIn, Pinterest, Blogs are all examples of how social the internet has become. Social media helps put a face to your company in an interactive and modern fashion. Below are a few benefits derived from incorporating a social media marketing plan:

  • Affordable marketing solution – There’s no need for a large budget to conduct social media marketing
  • Viral in nature – Users can easily share your messages with their friends with a click of a button
  • Enhances company brand – Through social media marketing you can build and enhance your online reputation
  • Builds credibility – User generated endorsements are more credible and valuable than traditional advertising
  • Increases traffic – A well-planned and optimized social media marketing campaign will drive more traffic to your website
  • Engage customers – Allows you to connect with your customers and respond to their feedback in real-time

Contact SVC today and we’ll be happy to guide you through the social media labyrinth so you can make an informed and profitable decision. Remember, not all social media channels are appropriate for all businesses. Let SVC help develop and manage your Social Media Marketing Campaigns, Facebook Page, Google+ Page,Twitter Accounts, YouTube Channels, Blogs, and any another social media site that will help you deliver relevant content and connect with your customers. On Social Media Sites readers create content - they don’t just read it, these sites are not owned but populate and information is shared and distributed freely. Social Media allows participants to share content, opinions, insights, experiences and perspectives. Social Media MarketingSocial Media ticks lots of boxes as a marketing tool:

  • Communication channel
  • Large receptive audience
  • Engaging with SM can provide a ‘halo’ effect for a brand
  • Great for retaining customers
  • You receive honest rapport within the community
  • Search engines endorse it

Seth Godin, our favorite and long standing marketing guru, introduced the concept of Permission Marketing in the late 1990s. This method of marketing advocated that the most effective form of marketing is not done by random cold calling or billboards, but through creating relationships with your customers that they themselves ask for.Spring forward into the 2000s and Permission Marketing has gone viral, thanks to the invention of online social media. With platforms such as Facebook, Google+, Linkedin, Twitter, and many others, it is now possible to build real interactive relationships with your target market.Social Media Marketing not only drives traffic to your website, but also builds loyalty for your brand that can pay dividends for your business’ growth.

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SEO SEM Internet MarketingSVC Internet Marketing is proud to be a white hat SEO agency, we believe that one of the keys to maintaining a successful relationship with our full service SEO clients is transparency. We do everything we can to be as transparent as possible with my clients. We don’t want to give them any reason to doubt what we are doing on behalf of their site.SEO is the process of improving the volume and quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the higher a site's "page rank" (i.e, the earlier it comes in the search results list), the more visitors it will receive from the search engine. SEO can also target different kinds of searches including image searches, local searches, and industry-specific vertical search engines. Serving Toronto and the GTA.Search engine marketing (SEM) is one of the most effective ways of achieving results from your website. Through a combination of an array of tools and strategies, optimal placement and exposure of the key pages within your website maximizes your ROI (Return on Investment). Done properly, search engine marketing is a proven way to dramatically increase in traffic to your site and will likely generate more sales, leads, calls, etc. At SVC we take the time  to explaining our process and methodology so that you fully understand our on-site and off-site SEO strategy.Let us design or optimize your website to be “Search engine optimized” (SEO).

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Pay Per Click MarketingThe field of internet marketing changes constantly and so do your competitors. One of the most cost-effective ways of staying on top of things is to outsource the management and maintenance of your pay per click campaigns. We will monitor trends and patterns, budget allocations and will make modifications to your accounts to reach optimal performance. Using master spreadsheets of keywords and ad combinations we properly set up your account with best in industry search engines: Google, Yahoo and MSN. The accounts will be setup so that your monthly and daily budgets are respected and results are maximized. The creation of these accounts involves keyword research, ad development and budget protection.

Google Adwords PPC (Pay Per Click) is the indisputable leader among pay per click search marketing platforms, mainly because of the reach as well as the quality of the traffic that Google can provide. Another important factor is the number of extremely useful tools that the Adwords platform provides to help advertisers market effectively. The secret is in being able to effectively use the plethora of options available with Google Adwords to get the best results. That’s where our SEM experts come in and make all the difference. Afterall, it is no good having all the tools if they are not used well.

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Responsive Website DesignResponsive web design is a system used to enable a single website to work successfully on both desktop browsers and numerous variations of mobile devices. Responsive design provides the highest quality for effective browsing, regardless the operating system, through smart phones, tablets, e-readers or net books. This method is Google’s recommended mobile configuration with Google referring to responsive web design as the best industry practice. These types of sites have one URL with the same HTML, which allows Google to crawl, index and organize content with ease. This is in comparison to a separate mobile site that is equipped with a different URL and HTML from the original desktop format; forcing Google to crawl and index several forms of the same website. In simple terms, responsive web design is the development of device-neutral pages that do not need configuration for each different device. This method requires extra time and effort in the overall structure and development processes. With responsive web design your layout planning will require much more thought in terms of the amount of text used, ease of navigation, and the final site must meet ergonomic standards that abide to what the human eye is comfortable viewing. These sites must also be frequently checked to assure that functions are working properly which, for clients, equals longer lead times and higher costs. However these are only short-term costs as over the long-term, organizations that choose this option will feel confident maintaining within these device-driven markets. These organizations will also stay clear from costs of sustaining and bringing multiple web sites up to date that have been separately optimized. Another great benefit of responsive web design is that it allows users to experience your site in a different way since there will be more than one layout. This process forces management teams to focus on deciding which content is more significant as opposed to focusing primarily on the visuals. This step can help leaders and users stay on the critical path. After learning about responsive web design you may ask is this option worth it? Do the benefits compensate for the costs and is this fitting for your company? “Yes” is the answer to all questions! At SVC our team consists of skilled web designers and programmers that ensure that each website is created with a custom and personal approach. Our team strives to achieve the highest quality of service that we deliver to each and every one of our clients. We value maintaining long lasting relations with clients by delivering superior web design services.

Website Content Management SystemGenerating more sales, attracting new customers and satisfying repeat clients are some of the main benefits of a professionally designed website. At SVC Internet Marketing we combine strong sales and marketing backgrounds with years of user-oriented design experience to develop highly effective and attractive websites. We take pride in the websites created that are not only successful, but keep customers coming back.At SVC we guarantee that we will provide you with a website that is unique to  your business using a state of the art Content Management System. This state of the art website design system provides the convenience of being able to upload content to your website yourself. However if you require assistance, or need a task completed quickly, we can make all changes/updates to your site for you at a small charge.

SVC full service hosting solution includes:Website and Email HostingWebsite Hosting — Website is posted to our enterprise-class, high-speed connection hosting service with first rate support and then served to the Internet - includes 800Mb of storage and bandwidth of 1Gb per month.Email Accounts and Forwarding — Up to 5 email accounts (100Mb of storage per account) that can be accessed via POP3/IMAP. Additional services include CMS set-up and support, FTP, SSL Certificates, sub-domain hosting, additional bandwidth and storage, additional domain names, and additional email accounts.

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AnalysisThe main areas that usually require attention in order to improve rankings with search engines on the internet are as follows:

  • Clean up (optimize) coding on the site so that it conforms to the guidelines which search engines have laid out for websites.
  • Content - there needs to be a substantial increase in content on the site, and there needs to be regular updates and additions to that content over time. This will increase the relevancy of the information the site provides, giving it more value in the eyes of the search engines.
  • Focus - the content on the site needs to speak to the product and keywords that the client wants and will search for, otherwise known as keywords.

We can recode the site as part of our services in an effort to be search engine friendly. Recoding key areas of the site allow us to ensure that the coding is done in accordance with modern search engine guidelines, allowing the website to degrade onto text only browsers, speech readers and more.We can help create compelling and relevant SEO (Search Engine Optimization) content for the web pages on the site with your guidance.We will create title tags, descriptions and keywords for the pages using the best SEO keywords for your business.

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Consulting Internet MarketingWith our extensive experience in managing and devloping businesses, we can help you with strategic planning, marketing, guidance on best practices for your business, existing website analysis and creating your new SEO'ed website. We are well suited to help you translate the bits-and-bites of the technological world into real-world English with a no nonsense business logic, thanks to our extensive backgrounds in computing and web based technologies.

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email marketingStaying connected to your customers is one of the most important aspects of any business; it costs a lot less to keep a customer then it does to find a customer. Email marketing comes of age, people that sign up for your email may be the most valuable customers and prospects you have. With 97% of consumers using email - and 94% of marketers - email is pretty much ubiquitous whether you are sending or receiving. Creating and managing an effective email marketing campaign is becoming more important than ever. Investing in the right email marketing tools and support is imperative. Email marketing will help you connect and stay connected to your customers in a very cost efficient way!

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Content MarketingContent Marketing is becoming a very prominent marketing tool. Creating unique / targeted content and sharing it online through social media sites, eNewsletters, article / PR sites and your company website is undoubtedly a fantastic way in which businesses can promote their brand. In addition this, content marketing also helps to advertise the products and services, establish expertise, and contribute toward search engine optimization with the help of link building.Content Marketing has steadily risen in popularity with marketers. According to a study by the Content Marketing Institute, over 90% of Business-to-Business (B2B) and 86% of Business-to-Consumer (B2C) marketers use one or more methods of Content Marketing , including social media, eNewsletters, and articles on a company website. (Pulizzi, 2013 B2C Content Marketing Research)

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Manual Directory Submission Services | Link BuildingManual Directory Submission Services | Link BuildingManual submissions will be done in directories which are search engine friendly, non reciprocal and are being indexed by search engines regularly. Before submitting a site we do a prior check to ensure your site is not already listed to avoid duplication. Manual submissions are been done with care and in accordance with the web directories guidelines. All Manual Submissions will be done by our expert team members who are proficient in their work.Directory Listing

  • 100% static links
  • One-way theme based listings
  • All website directories will be search engine friendly and regularly indexed.
  • You can use different anchor text and descriptions for listings

Link Building

An important factor in getting a website ranked high in search engines has to do with what is known as Backlinks. If another website links to your site, that is seen as a "vote" for your website in the eyes of the search engines. The more votes (links) you have pointing to your site, the better you will rank. Search engines also analyze the backlinks to your site in several other ways besides sheer number; they also look at how powerful each site is that links to you, how trusted those sites appear to be, and what those sites/pages are about that link to you.We follow the following Backlink guidelines to ensure you get full value from your link building campaign.

  • Link with different title or anchor text
  • Links from relevant theme or topic pages
  • Links come from different locations on the linking pages
  • Links are placed from pages with a varied Page Rank value
  • Links do not come from pages that are considered in bad neighbourhoods
  • Links come from both old trusted as well as new sites (better mix)
  • Links will not have paid linking footprints around them, words such as sponsors or advertisement
  • Links come from pages with the same language

We say "NO" to following links

  • Links through "redirect" scripts
  • "Flash" embedded links
  • Time-bound links
  • Links from Link Farms
  • Links from FFA (Free-For-All) link networks
  • Links from pornographic and other sites containing offensive content
  • Links from fake PR pages

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website servicesWhen building a website ask yourself what's the goal of your website?

  • To inform?
  • To build a community?
  • To gain valuable market research?
  • To reduce support and customer service costs?
  • To reach a broad audience with a message?
  • To find sales leads?
  • To conduct e-commerce?
  • To gain advertising revenue?
  • To brand your company?
  • To build trust?
  • To reduce printing and mailing costs?

Website Elements to Consider

  • Graphic Design
  • e-Commerce
  • e-Marketing
  • Social Networks
  • Search Engine Optimization
  • Responsive Web Design Website Development
  • Content Management Systems
  • Lifestyle Gallery
  • Multimedia
  • Web Statistics

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Content  ...

SVC Internet Marketing | (416) 900-8737 | info@svcinternetmarketing.com | Georgetown, Ontario, Canada, L7G 5N1 | Open Monday to Friday | www.svcinternetmarketing.com